How to Market to the Wealthy (4 Steps)

Provide high quality goods and services. The wealthy have the money to buy the best and are not afraid to use it. They know that buying fewer quality items is cheaper over the long run than buying many inferior ones. Invest in your product to offer the best value.
Make a good first impression with your product or service. While lesser folk walk into shabby stores or buy utilitarian devices designed without aesthetic appeal, the wealthy need not. Your product or service should physically reflect good taste and understatement. Hire artists or designers to provide this element if you cannot.
Build a relationship with your customers. Whatever you market to the wealthy, you are really selling superior service-intimate knowledge of the customer and ability to solve problems with your service. Whether paper clips, investing services or a jet plane, your product must speak to the customer's needs.
Spend money to make money. Because the wealthy are a savvy, even jaded, group, use your marketing budget to make friends who themselves will influence people. If you are selling a small pocket item, give it away to several high profile actors or buy product placement in a film. If you are selling a service, leverage wealthy investors who can suggest potential customers and help introduce your product in that circle. Hire people with connections to advise you or advertise at a high-profile charity event. If your product--and you--reflect quality and integrity, your shot at the market will likely produce results.
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How to Set Up an Affiliate Program Online (5 Steps)

Determine the commission amount you would like to pay for your affiliates. E-commerce marketplaces typically require more commission payouts to attract affiliates. It may appear that you are getting less money by offering a higher commission payout (more than 30 percent), but the more affiliates you have, the more potential for income.
Create a website for your product and/or affiliate program. A website for your product allows affiliates to link customers back to your website, where they can make a purchase. If you have not had a website designed for your business and you are not proficient in designing one yourself, contact a freelance web designer by going to sites like getafreelancer.com or Elance.com.
Establish whether or not you are going to set up an affiliate program that will require you to handle the payouts and tracking of affiliates or if you want to have a third party affiliate program established for you. Click Bank is the largest third party affiliate program for digital products. They handle enrollment, tracking and payment of your affiliates.
Purchase affiliate tracking software. If you do not want to use third-party affiliate programs, purchase affiliate software to track and pay your affiliates. Affiliate tracking software will provide a unique link that will be given to each affiliate. When they send customers to you through their link you will be able to connect the customer to your affiliate so you can properly pay them.
Set up a plan for paying your affiliates. PayPal, a third-party merchant processor, is preferred and accepted by many affiliates. Otherwise, determine if you will send a paper check or use direct deposit into your affiliates' accounts, though they may not feel comfortable giving you their account numbers.
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