How to Sell a Jingle (5 Steps)

Start small. Instead of going for the big national chains and corporations in the beginning, start with small local markets. Contact your local tire shop, dry cleaners, artists and cafes. These smaller markets need to advertise, but they need someone in their price range. Work your way up from there.
Be tenacious. Every business has their own way of doing things, so if you get a no, don't stop there. Continue going down a list of local shops in your area until you sell a jingle. Success takes time.
Get modernized. Jingles from the days of yore aren't working anymore. Use modern music and lyrics that will appeal to a larger audience. Most radio stations run ads that are geared toward their demographic, so write for the time.
Know the business. Familiarize yourself with the shops that you want to work for. Knowing a bit about what they do, and their goals as a business will help you write and sell a jingle to them. Ask questions of customers, or as a consumer, study their business from the outside, then ask the owners for information regarding their advertising goals.
Steel yourself for competition. As you move out of smaller markets, build a portfolio to get a job with a marketing or advertising agency. The large national corporations work with big businesses, and these businesses will want to hire a seasoned professional.
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