How to Write a Sales Letter for an Affiliate Product

Hook your reader immediately with a catchy subject line. Make sure they open your email. If they don't open it, they don't read the sales letter inside.
Be professional in your approach. The letter should be written in the first person, use simple language and be less than one page. Keep it simple. Don't forget to proofread.
Tell a story. Make it about something they can relate to or it can be about you. Just be sure it's compelling. A good story also includes questions that the reader needs to answer.
Offer your customers something free. It can be a newsletter subscription, a computer script, an eBook or anything else. The main thing is for them to feel like they got something in return for the time they spent reading your sales letter.
Personalize the letter. Mention someone the reader knows. It can be a quote from a well-known person, or it can be a reference to their next door neighbor. You can customize auto-responders that send affiliate sales letters however you want them.
Build a relationship with your customer in your sales letter. They might not purchase this affiliate product. If you have a good relationship, they are more likely to recall your professionalism the next time you send them a letter.
Include a call to action. You want people to buy your product and sign up as your affiliate. Tell them that in plain language.
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