How to Start an Online Business Selling African

Focus on selling a particular type of African-American related product, such as black fraternity and sorority gear, genuine African masks, clothing made of Kente cloth, African-American hair care products or African jewelry. Targeting a niche will allow you to differentiate your business and stock fewer items.
Obtain the retail permits required in your area to open an online business, such as a resale permit, sales and use tax permit or fictitious name certificate. Such business documentation will also be needed to open wholesale accounts.
Use an e-commerce platform that comes with shopping-cart software, a webpage editor, pre-installed design templates and payment processing. A comprehensive e-commerce solution will allow you to open an online store without needing to know web or graphic design.
Open wholesale accounts with distributors of African-American products in your niche. Buying wholesale is necessary in order to make a good profit. Your wholesale discount should range between 40 and 60 percent off retail price.
List your business in directories for black-owned businesses, such as iZania or BlackRefer. If your business is not black-owned, list it in shopping directories that feature retailers of ethnic items and imports.
Understand your target market and research the websites and social networks frequented by African-American online shoppers. These should be the places where you market and advertise your business. Get media kits from blogs and websites before buying ads on them, and look at their demographic data to ensure it matches your target market.
Sponsor African-American events in your local community to reach potential customers. Such events include art fairs, dance concerts and recitals, plays and college step shows.
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