Wednesday, September 23, 2015
How to Make the Most Money with Fundraising Events
Evaluate the appropriateness of the fundraiser. If children will be making the money, opt for easy to sell items with a limited range of prices. In many communities, sending a child door-to-door creates a risk for the child.
Generate outside interest. This is imperative when raising money. Your club would not need a fundraiser if it could totally support itself but one of the most common errors new fundraisers make is not attracting outside interest. For example, a new soccer team might host a community fashion show, using local fashion retailers and hair stylists to draw a bigger supporting crowd.
Get everyone involved. It's tough to encourage participation - so don't ask for it - require it. Have a sign-up sheet and make sure every member knows they must contribute to the fundraiser in some way. Offer an opt-out payment for those who would rather donate.
Increase fundraising dollars by including prizes donated by local retailers in exchange for advertising. This is a win/win for you and for them. Publicize the chance to win prizes to draw in people who would normally not donate and you make more money.
Report your success and make sure the local newspaper runs a photo and story about the results of your fundraising event. Your club will want to host future fundraising events and these stories provide free publicity.
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